Online marketing in Egypt will continue to change in form and principles for many years to come, right along with the consumer.
As you see in the graphic, Egypt noticed the power of digital media and by year customers spend much more money for digital media. This graphic shows us online marketing expenses will be increasing sharply in upcoming years.
This insights show us “Content is a king” in Egypt also. But the most important insight in this graphic is in upcoming years SEO, Adwords and UX sector will be much more popular in Egypt. So if you would like to invest in digital media, we recommend to you to work on this sector.
State of SEO in Egypt:Egypt comes in second, after Saudi Arabia, in terms of number of search queries in the country. More than three quarters of those searches are in Arabic—followed by English, then French—making Arabic the dominant SEO language by a long shot in Egypt.
State of paid search in Egypt (PPC)Google AdWords dominates the Egyptian Pay Per Click advertising market, and the potential for online advertising is on the rise. Considering it has over 20 million users, Egypt is the largest online market in MENA. Having said that, with the exception of the travel, electronics and software markets, there is little competition in most other industries, and plenty of room for new comers. Such a combination of a massive audience and little competition makes Egypt an incredibly appealing market for online advertising.
If you have any questions about doing business in Egypt, you can visit www.fathalla-cpa.com or you can send an e-mail to email@example.com.